Brand Guidelines v1.0
studioaudience
Research that thinks and feels.
Industry
UXR / CX
Audience
Startups & Scale-ups
Personality
Smart, Warm, Confident
Brand Orange
#FE6037
Primary
Trust Blue
#3861F9
Secondary
Sage
#76C6B3
Tertiary
Dark Brown
#262121
Text & Anchors
01 Palette
Warm, punchy,
unmistakably ours
Orange leads with confidence. Blue earns trust. Sage brings balance. The supporting cast keeps things fresh without losing warmth.
Orange
#FE6037
Blue
#3861F9
Sage
#76C6B3
Yellow
#FFD37D
Pink
#FFBAB9
Peach
#FFA37C
Sky
#70A2E1
Dark
#262121
Cream
#FEFAF6
Tan
#FAEBDC
White
#FFFFFF
Warm Gray
#8A817A
02 Typography
Three fonts,
one clear voice
Clash Grotesk commands attention. Satoshi builds personality. Inter delivers clarity. Together they're expressive yet legible at any scale.
Clash Grotesk
Semibold 600
Display
Insights that move the needle
Satoshi
Black 900 · Bold 700
Headings & UI
Your audience has something to say
We help you listen, understand, and act.
Inter
Regular 400 · Medium 500
Body
Great research doesn't just collect data — it uncovers the human truths behind behaviour. We combine AI-powered analysis with deep qualitative intuition to deliver insights that are both rigorous and actionable.
72px
Display
Aa
48px
H1
Aa
36px
H2
Aa
24px
H3
Aa
17px
Body
Aa
14px
Small
Aa
11px
Caption
Aa
03 Wordmark
studioaudience
Set in Satoshi Black. "studio" anchors in dark brown, "audience" carries the brand orange. No space — one name, one entity.
On White
studioaudience
On Dark
studioaudience
On Orange
studioaudience
On Tan
studioaudience
On Blue
studioaudience
studioaudience
studioaudience
studioaudience
studioaudience

Clear space

Maintain minimum clear space around the wordmark equal to the cap-height of the "s" in "studio." This protects legibility and presence in all contexts — don't let other elements crowd it.

studioaudience
04 Voice & Tone
Smart but
never cold
We lead with curiosity and deliver with clarity. Warm, approachable, jargon-free — because good research should be understood by everyone.
Curious
We ask the right questions. Our tone conveys genuine interest in understanding, not just collecting data.
What's really driving churn?
Our data shows a 12% increase in attrition metrics...
Clear
No jargon, no fluff. Complex findings translated into language anyone in the room can act on.
Users drop off because shipping costs surprise them.
Leveraging cross-functional synergies in the user journey...
Confident
We stand behind our insights. Assured without arrogance, opinionated without rigidity.
The data is clear: your onboarding needs rethinking.
It might possibly be worth considering perhaps...
Lead with the insight
Don't bury the finding. Start with what matters, then give context.
Show the human
Behind every data point is a person. Keep them visible.
Be specific
Replace vague claims with concrete examples. Numbers need stories.
Respect their time
Every word earns its place. If you can say it shorter, do.
05 UI Elements
Components
& patterns
Pill-shaped, warm-toned, and designed to feel inviting at every touchpoint.
Buttons
Inputs
Tags
All UX Research CX Strategy Usability Journey Mapping Voice of Customer
Cards

Discovery Research

Uncover the unknowns before you build. Interviews, surveys, and contextual inquiry.

Usability Testing

Watch real users navigate your product. Find friction, fix flows, ship with confidence.

CX Strategy

Turn research into roadmaps. Align your team around what your audience actually needs.

studioaudience
Brand Guidelines v1.0 — Studio Audience © 2026